Woolies had confirmed its Australia Day merchandise has been dumped from stores across the nation and will no longer be sold.
A Woolworths Group spokesperson confirmed there would be no additional Australia Day-themed merchandise sold across its supermarket or BIG W stores for the 2024 public holiday.
They cited a “gradual decline” in demand for the merchandise over the years and “broader discussion” about the January 26 date and “what it means” to different parts of the community.
“We know many people like to use this day as a time to get together and we offer a huge variety of products to help customers mark the day as they choose,” the spokesperson said.
“Woolworths and BIG W celebrate the best of Australia every day, and we’re proud to support the farmers, producers, and suppliers who work with us.”
While no additional Australia-themed merchandise is available in the Group’s physical stores, the Woolworths Group-affiliated outlet My Deal continues to sell some products online through third-party sellers.
Staff at stores will have the choice to work on the public holiday if they are rostered on, after the policy created some confusion last year.
All teams in support offices will take the public holiday.
The move follows Kmart last year confirming they no longer stocked Australia Day-specific products to ensure it is “inclusive and respectful” to all.