Key foods
- The new “This is an Xbox” campaign has drawn criticism, as fans fear the company will move away from the console business.
- New Xbox hardware is on the way, but console sales have stagnated and more gamers prefer PC or cloud gaming, says Phil Spencer, Microsoft's head of gaming.
- A handheld Xbox device is currently in development.
Phil Spencer, Microsoft's head of games, has responded to console gamers' criticism of the company's latest ad campaign, which calls almost every gaming device a gaming device. xbox. Xbox fans have a lot to be excited about until the end of 2024 Microsoft Flight Simulator 2024 and STALKER 2: Heart of Chornobyl in November along with MachineGames' Indiana Jones and the Great Circle In December
Microsoft's recent advertising campaign titled “This is an Xbox” has created controversy among fans. The ads refer to laptops, smartphones, tablets, VR headsets and other devices, and are called Xbox because Xbox and Game Pass can be accessed on them. This has drawn strong criticism from Xbox fans, who feel that Xbox is increasingly moving away from the console business and becoming more of a third-party entity. This feeling only became more prominent when the Xbox introduced games like this Sea of Thieves, Hi-Fi Rushand firm to Switch and PS5 earlier this year. Recently, Xbox has confirmed this Indiana Jones and the Great Circle The Triple A title from Bethesda's MachineGames is coming to Sony's PlayStation 5 next year.
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Speaking to Rolling Stone, Phil Spencer, CEO of Microsoft Gaming, tried to ease the worries of console gamers by answering their concerns about the future of Xbox consoles in the wake of the “This Is An Xbox” campaign. Spencer reassured fans that Xbox will “definitely be making more consoles in the future” and noted that the brand's console business has stagnated compared to Xbox's growing number of PCs and the cloud, leading to a shift away from consoles. It's been Xbox's bread and butter. Spencer also mentioned how such a change would ultimately benefit console gamers. “The console space isn't growing in all of them. We love those customers, but in terms of continuing to expand and grow Xbox, it's about PC, it's about the cloud, and it's about how games make ourselves more accessible. places,” he said.
Phil Spencer's response to the “It's an Xbox” criticism.
It could be argued that Xbox's new focus on PC and the cloud was born out of the success of Game Pass and the stagnation of its console sales, but such a shift in priority may well guarantee that the Xbox console business will never grow again. The Nintendo Switch and Sony's PlayStation 5 have also struggled with sales recently, but both brands' reliance on high-quality first-party games has usually been enough to keep profits high. While it's true that PC and cloud revenue streams will help fund more Xbox games, console fans' concerns about the future are entirely reasonable.
Of course we will be making more consoles in the future… not all of them will have increased console space. We love those customers, but in terms of continuing to expand and grow Xbox, it's about PC, it's about the cloud, it's about making our games available in more places.
Despite the controversial advertising campaign, Phil Spencer recently announced that Xbox is working on a handheld device that is due to arrive in a few years. In addition, Xbox leadership has on several occasions hinted at the upcoming console's hardware being in the works. While the Xbox doesn't offer mid-generation updates like the PS5 Pro, new hardware is certainly on the way.
