Nexon hit with a sack

Key foods

  • Nexon America is laying off workers to create a “Western Development Group” under a new strategy, according to a report.
  • The company plans to localize games for specific markets such as North America and Europe.
  • Nexon has been looking to diversify its game portfolio.



Nexonthe owner of games like Demon diver and first generationis reportedly set to cut back on its US office. Headquartered in Japan, Nexon is a developer-publisher originally from South Korea that started its business in 1994.

Over the past few years, a series of layoffs across the gaming industry have affected many people's livelihoods. Even market leaders, such as PlayStation, have not been spared from the ongoing wave of suspensions. From small-scale developers like Surgent Studios to established shareholders like Insomniac Games, a wide variety of gaming companies have borne the brunt of the tough economic conditions and restructuring needs. The latest victim of this barbaric wave seems to be one of Nexon's offices.


According to the game developer, Nexon America has laid off an undisclosed number of employees. Dismissal of employees due to first generation The manufacturer's decision to start a reorganization plan to help create a “Western Development Group”, under the management of company veteran Hanbyeol Oh, in Los Angeles, USA. While the exact number of people affected is unknown, a spokesperson said the job cuts will only affect a “small number” of employees. Those leaving the organization will receive severance pay while Nexon America begins hiring in new roles, including engineering and design, as part of the next phase of the program, according to a statement shared with the source. has done his


Nexon is laying off staff in its US office as part of the new strategy


As reported by the source, Nexon is looking to prioritize hyperlocalization to better align with players in key markets such as North America and Europe. The move is part of CEO Junghun Lee's long-term strategy for IP growth, which places as much emphasis on new and existing franchises as influential companies. MapleStory series At a recent event, they shared their vision for Nexon's future, which apparently aims to inspire “snowball growth.”

from Demon diver In 2023 to first generation In 2024, Nexon has made some significant additions to diversify its gaming lineup in recent years. Earlier this year, Nexon made another significant business decision by fully acquiring the subsidiary studio and Demon diver Mintrocket developer is in favor of speeding up the development process. The latest call to restructure Nexon America and form a local group for major markets appears to be another way to turn things around to align with the CEO's long-term strategy.

Nexon

Nexon

Date of establishment
December 26, 1994

headquarters
Minato City, Tokyo, Japan

Subsidiaries
Big big games

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