LEGO Horizon Adventures should take advantage of a marketing opportunity

New and old fans of Nintendo and PlayStation can explore its world the horizon In a new way with the future LEGO Horizon Adventures. Here, up to two players can play as LEGO versions of Aloy and her friends as they embark on a journey to stop Eclipse and discover Aloy's true origins. While LEGO Horizon Adventures Slated for a holiday 2024 release, marketing has been minimal for a new entry in the popular series, with only two trailers and a few social media posts to its name so far. To help fix this problem, Guerrilla Games should work with Epic Games to create a cross-promotional event between them. Horizon Adventures and Lego Fortnite.

The popularity of Lego Fortnite is a great marketing avenue

In 2023, Epic Games debuted Lego Fortnite In collaboration with The Lego Group alongside Race racket and Fortnite Festival. Here, players in survival mode to wide open worlds, similar to minecraftwhere they can collect Lego resources, build different structures, collect food and fight. Players can also play in Sandbox mode, where they can craft structures and items without using resources. In both Survival and Sandbox modes, eight players can inhabit the same world at the same time.

Lego Fortnite It goes beyond the usual Survival and Sandbox modes, however, as players and official developers alike can create their own worlds and game modes through the Unreal Editor. With this feature, The LEGO Group and other manufacturers have created a variety of LEGO Islands full of unique play options and environments, such as the LEGO Space-themed Smoothie Odyssey and LEGO Prop Hunt. Players can even purchase new Lego-themed outfits or upgrade some of their favorite bases Fortnite Clothes in LEGO styles when playing in LEGO game modes.

The potential for a Horizon Adventure crossover with Lego Fortnite

While Lego Fortnite and LEGO Horizon Adventures They'll likely play very differently to each other, especially with their players' different perspectives, so there's still a lot of potential for the two to benefit from a crossover. Lego Fortnite It already has a history of promoting other Lego products with them star wars Rebel Adventure Island earlier this year. The players were able to wear classic clothes Lego Star Wars Small clothes, fight with Lego star wars Weapons and objectives complete with other Lego star wars Characters to help build a star warsVillage themed players could even fight Lego star wars Enemies, including different types of stormtroopers.

Epic Games can team up with Guerrilla to create a Horizon AdventuresEvent themed and island-like star wars Rebel adventure. Instead of a star destroyer falling Lego Fortnite, Horizon Adventures The crossover can be centered around some of the rogue machines that attack it Lego Fortnite Jahan with Alvi and his friends who arrive to help the player destroy them. Gamers can complete the objectives given by Aloy or some of his friends to help build the villages of Carja, Nora, Banuk or even Tenakth. Along the way, players could unlock and use some of them the horizonMore unique weapons like the bow, spear, sling, hook, and Irishman to name a few.

LEGO Horizon Adventures cosmetics in Fortnite

with Horizon Adventures Now many Horizon Zero DawnLEGO characters in minifigure form, Guerrilla can allow Epic Games to use their LEGO models for Fortnite From there, players can unlock or purchase some of them LEGO Horizon Adventures Symbolic clothes the horizon Characters like Silens, Arend, Varel and Talane. Epic Games could also use this opportunity to bring back Aloy's outfits, Blaze Canister Back Bling, Spear Pickaxe, Glinthawk Glider, and Shield-Weaver Wrap. Fortnite. This could allow Epic Games to create new costumes for others the horizon Characters at the base Fortnite Along with new accessories based on other the horizon Machines and weapons