Omoda and Jaecoo held a grand brand launch event at the Fairmont Hotel in Riyadh on July 29.
The event attracted more than 250 renowned local media and industry key opinion leaders (KOLs) and received significant attention from the Saudi Ministry of Investment and Ministry of Energy.
Several high-ranking government officials were also present to witness the launch.
The event kicked off with a dazzling light show and a digital hologram host appeared to host the surprise live event.
This innovative approach not only brings audiences a stunning visual and audio experience, but also demonstrates Omoda and Jaecoo's commitment to future technology and fashion trends.
Omoda and Jaecoo target new generation lifestyle enthusiasts and urban elites respectively. The former aims to explore new avenues in the era of smart and electric vehicles, while the latter, with its fearless spirit of exploration, strives to break boundaries in the global off-road vehicle market.
In the Omoda series, the C5 embodies the unique and stylish style of a crossover SUV with the design philosophy of “art in motion”.
Its exterior design combines a diamond-cut geometric matrix grille, a dynamic and powerful waistline, two-tone 18-inch blade wheels, and a fastback coupe silhouette that evokes a sense of futuristic technology.
In terms of safety, the C5's body is made from 78 percent high-strength steel and comes standard with advanced intelligent driving assistance systems that provide world-class safety and comfort for occupants.
At this event, Omoda C5, as one of the star models of the OMODA series, showcased its distinct and stylish crossover SUV style with the design philosophy of “art in motion”.
Its exterior design features a diamond-cut geometric matrix grille, a dynamic and powerful waist line, 18-inch wheels with two-tone blades and some fastback SUV silhouettes that highlight its sense of futuristic technology.
With world-class safety features, this model has a 78% super-resistant steel body and is equipped with advanced intelligent driving assistance systems to ensure the safety and comfort of passengers.
Jaecoo J7, equipped with ARDIS global intelligent system, is the concept model of Jaecoo series “from classic to beyond classic”.
This system gives the J7 excellent handling on various complex terrains such as sand, mud and off-road, assuring Saudi users that they can enjoy the ultimate driving experience in any travel scenario.
In terms of power, the J7 is powered by a 1.6TGDI engine with a maximum torque of 290Nm, mated to a 7-speed wet dual-clutch transmission, offering a great driving experience. All J7 models are built to very high safety standards and feature an innovative energy-absorbing cage body design, more than 80% high-strength steel and advanced ADAS systems, which together create a “beyond classic” safety system and intelligent protection.
Shawn Xu, CEO of Omoda and Jaecoo gave a strategic speech at the launch event and shared the brand's remarkable achievements in the global market.
Omoda and Jaecoo has achieved cumulative global sales of more than 260,000 units in just over a year since its inception, and export sales in the first half of 2024 have seen a 54% year-over-year increase.
This achievement not only confirms the position of this brand as one of the fastest automotive brands in the world, but also shows its strong competition in the global automotive market.
Behind these achievements is Omoda and Jaecoo's unceasing efforts to penetrate deeply into the market and innovate products.
In the future, Omoda and Jaecoo will continue to deepen their presence in the Saudi Arabian market, positioning it as a vital center for rapid development in the Middle East and the global market.
As a personalized energy vehicle brand, Omoda and Jaecoo will focus on the new energy field and offer models with various power options, including BEV, PHEV, and ICE, to meet the various needs of consumers.
Omoda and Jaecoo's global strategy extends beyond the Middle East. In Europe, the brand is expanding rapidly.
From the launch event in Spain this February, the establishment of the first factory in Barcelona, to the market plan in Poland and Italy, Omoda and Jaecoo are not only rapidly expanding their sales and service network and supply chain system, but also their service capabilities. are also displayed. and the ability to build systems in the global automotive industry.
In addition, the “Go Paris” tour event held during the centennial sports event in Paris further highlighted the brand's appeal and determination to expand in the European market.
With a global outlook, Omoda and Jaecoo see the European market as a testing ground for the survival of technology and products and as a key region for building an international brand.
Based on the “Strategy 2030” plan, the brand plans to enter more than 60 countries and regions around the world, establish more than 3,000 global sales and service networks, and drive the trend of the automotive industry through continuous technology innovation and product improvement. to lead and provide consumers with a safer world. Greener and smarter travel experiences.
