The Saudi Advertising School aims to educate women in the Kingdom's advertising sector through a new program
Dubai: Saudi Arabia Ad School, a Saudi-based training institute specializing in advertising courses, has partnered with Publicis Groupe's Middle East marketing and communications network to launch 'Name Behind Her Talent', a women's empowerment program in the Kingdom.
The aim of this program is to train female talent involved in the Saudi Arabian advertising industry through initiatives such as scholarships, training courses, discussion and coaching sessions, workshops and industrial halls.
These are the latest initiatives focused on “empowering women in advertising,” said Anas Rashwan, founder and president of the Saudi School of Advertising, with each hall featuring up to three women who “share their experiences, insights and expertise with our students. ». .
“The Name Behind His Talent” is currently focused exclusively on Kingdom.
“We want to establish a strong foundation here before considering expanding to other countries,” Rashwan told Arab News.
The one-year program begins in September. The Saudi Advertising School has developed an eligibility program with a scoring system that will be available on its website and distributed at industry events for program scholarships, which include courses, master classes and workshops, Rashwan added. educational institutions.
He said that other activities of this program will be open and free for all women.
Basil Kakish, CEO of Publicis Groupe, Middle East and Turkey, said the partnership “underlines our commitment to nurture talent while contributing to the Kingdom's 2030 goals.”
“Women's empowerment is a specific area that Publicis Groupe Middle East is leading across the region, and this partnership allows us to explore new opportunities with the next generation of leaders,” she told Arab News.
Realizing the enormous potential of Saudi talent, it was a natural next step to combine our efforts to make a greater impact.”
Rashwan said Publicis Groupe's efforts to support women in advertising and its vision to nurture talent in the Kingdom made the partnership “a natural fit.”
However, he added that the Saudi Advertising School plans to “expand its reach by partnering with other prominent advertising networks.”
Rashwan has run the Cairo Advertising School in Egypt for nearly 12 years, and its success, “combined with strong demand from the Saudi market,” led to his decision to launch the Saudi Advertising School last year, he said.
He added that the advertising sector in Saudi Arabia “is becoming more dynamic with a strong focus on digital transformation, creativity and innovation, and we are seeing a shift towards content that resonates with Saudi culture and values, opening up exciting opportunities for advertisers.” “
The sector's transformation has created a demand for talent, making it “an opportune moment to introduce a program that equips students with the skills and knowledge needed to meet industry needs and contribute to the country's outlook,” Rashwan said. he does.”
She added that the program aims to address some of the challenges faced by women in Saudi Arabia in the advertising industry, such as limited access to professional development opportunities. the need for more inclusive work environments; and “that their voices are heard, and that their opinions are valued without hesitation or hesitation, whether in their interactions with customers or within their team.”
“Saudi women are exceptionally driven and eager to achieve more than ever before,” she said.
By creating additional programs and opportunities, we aim to support their ambitions and increase their participation in the industry.”
